- Access to the Internet has given buyers opportunities that may affect what they purchase, when and where they take their business.
- Sellers can reach large numbers of any time of the day and reach beyond the geographical limits of their store.
- Channel conflict occurs when manufactures or brand owners begin to sell direct to the consumer, cutting out their wholesalers and retailers.
- Channel conflict can be defined as any situation where two different marketing or distribution channels are competing for the same sale with the same brand.
- Channel conflict can occur between an off line bricks and mortar store and the same stores online store as retail employees feel threatened.
- Conflict can be direct, internal or external.
- Conflict can be found at any stage of the business process including pricing, order handling, delivery, service and repair, customer service and resistance to change.
Knox, I (2011). Topic 9 Channel conflict. [PowerPoint slides]. BC501: eBusiness Fundamentals. UB, EG TAFE.